One destination.
A repeatable model for what comes next.
We will bring one partner experience to life as a connected, production-ready destination, combining content, video, community and activation in a form Genuin can extend across its wider network.

One operating loop for the entire month.

Phase 2 moves beyond reporting to connect monthly planning, role-specific execution, controlled automation and live performance tracking.

WE ARE TARGETING

Partner destination taken from concept through launch

+80%

of the experience powered through Genuin’s native SDK

+80%

of the experience powered through Genuin’s native SDK

Core launch outcomes that will be measured from day one

A destination built to grow with the brand

A reason to return

Continuous, relevant content turns a static brand surface into an experience people revisit, explore and engage with.

A stronger audience relationship

Community, participation and personalisation help the brand understand what matters to its audience and respond with greater relevance.

A stronger audience relationship

Community, participation and personalisation help the brand understand what matters to its audience and respond with greater relevance.

A foundation for new value

The destination creates a scalable base for future activations, partnerships and commerce without rebuilding the experience from scratch.

A foundation for new value

The destination creates a scalable base for future activations, partnerships and commerce without rebuilding the experience from scratch.

The roles who would make this possible

Lead Developer

Build and maintain dependable product features, translate approved designs into responsive interfaces, and collaborate closely with the wider team to resolve technical issues quickly.

Junior Developer

Implement assigned development tasks, test core interactions across devices, and keep code quality high through thoughtful documentation, reviews and iterative improvement.

Junior Developer

Support feature delivery by fixing bugs, refining performance and ensuring every release meets the agreed experience, accessibility and reliability standards.

Design Strategist

Define the strategic direction for each initiative, connect customer insight to business goals, shape priority decisions and keep the team aligned around a clear creative rationale.

Brand Designer

Create and evolve the visual identity across touchpoints, develop polished UX and UI systems, and ensure every interface feels consistent, distinctive and easy to use.

Product Designer

Own the end-to-end product design process—from flows and wireframes to high-fidelity prototypes—while validating ideas against user needs and implementation constraints.

Supervision & Client Management

Lead day-to-day coordination with stakeholders, provide clear progress updates, manage feedback and approvals, and keep scope, timelines and quality expectations on track.

Lead Developer

Build and maintain dependable product features, translate approved designs into responsive interfaces, and collaborate closely with the wider team to resolve technical issues quickly.

Junior Developer

Implement assigned development tasks, test core interactions across devices, and keep code quality high through thoughtful documentation, reviews and iterative improvement.

Junior Developer

Support feature delivery by fixing bugs, refining performance and ensuring every release meets the agreed experience, accessibility and reliability standards.

Design Strategist

Define the strategic direction for each initiative, connect customer insight to business goals, shape priority decisions and keep the team aligned around a clear creative rationale.

Brand Designer

Create and evolve the visual identity across touchpoints, develop polished UX and UI systems, and ensure every interface feels consistent, distinctive and easy to use.

Product Designer

Own the end-to-end product design process—from flows and wireframes to high-fidelity prototypes—while validating ideas against user needs and implementation constraints.

Supervision & Client Management

Lead day-to-day coordination with stakeholders, provide clear progress updates, manage feedback and approvals, and keep scope, timelines and quality expectations on track.

A team meeting in a bright, modern conference room with large windows and multiple people seated around a table

Planned Stages of Execution

A focused 04 + 02 (buffer) weeks engagement that moves from internal preparation and first design direction through partner collaboration, delivery and performance-led refinement.

We study The Foil’s existing experience, define the initial product direction, begin the redesign and complete any specialist hiring required for delivery.

Investment across all roles

We will take Phase 2 from definition through design, development and pilot, delivering the product foundation, core workflows and external-ready experience needed for launch.

01.

Lead Developer

$2000

01.

Lead Developer

$2000

02.

Junior Developer

$1500

02.

Junior Developer

$1500

03.

Junior Developer

$1000

03.

Junior Developer

$1000

04.

Design Strategist

$1500

04.

Design Strategist

$1500

05.

Brand Designer

$1500

05.

Brand Designer

$1500

06.

Product Designer

$2000

06.

Product Designer

$2000

07.

Supervision & Client Management

$2500

07.

Supervision & Client Management

$2500

Brand Designer

$12,000

Everything we intend to deliver

We will design and deliver one production-ready Generative Destination for The Foil, creating the core experience, reusable foundations and measurement needed to launch, learn and improve within the agreed timeline.

Included in this scope

Included in Scope

Product discovery, content mapping and experience definition

End-to-end UX and UI design for the destination

Feed, video, community and contextual interaction modules

Responsive development using Genuin’s existing SDK capabilities

Reusable components and a focused destination design system

Partner reviews, collaborative iteration and focus-group testing

Launch preparation, KPI alignment and initial optimisation

Not included in this scope

Not included in scope

Additional partner destinations or a full network-wide rollout

Building new Genuin SDKs, platforms or core infrastructure

Large-scale content production or ongoing editorial operations

Features introduced after scope approval without timeline adjustment

One destination.
A foundation for what comes next.
Focused first proof of the Generative Destination model, built with a real partner, tested against real behaviour and shaped into a repeatable foundation for future launches.

Building the first destination

One destination.
A repeatable model for what comes next.
We will bring one partner experience to life as a connected, production-ready destination, combining content, video, community and activation in a form Genuin can extend across its wider network.

One operating loop for the entire month.

A destination built to grow with the brand

The roles who would make this possible

Planned Stages of Execution

Investment across all roles

Everything we intend to deliver

One destination.
A foundation for what comes next.
Focused first proof of the Generative Destination model, built with a real partner, tested against real behaviour and shaped into a repeatable foundation for future launches.

Generative Destinations

Generative Destinations

Generative Destinations

Building the first destination

One destination.A repeatable model for what comes next.We will bring one partner experience to life as a connected, production-ready destination, combining content, video, community and activation in a form Genuin can extend across its wider network.

One operating loop for the entire month.

A destination built to grow with the brand

The roles who would make this possible

Planned Stages of Execution

Investment across all roles

Everything we intend to deliver

One destination.A foundation for what comes next.Focused first proof of the Generative Destination model, built with a real partner, tested against real behaviour and shaped into a repeatable foundation for future launches.

Generative Destinations

Generative Destinations

Generative Destinations

One destination.
A repeatable model for what comes next.
We will bring one partner experience to life as a connected, production-ready destination, combining content, video, community and activation in a form Genuin can extend across its wider network.

One destination.
A foundation for what comes next.
Focused first proof of the Generative Destination model, built with a real partner, tested against real behaviour and shaped into a repeatable foundation for future launches.